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As Bitcoin (BTC) trades near its all-time high (ATH), corporate adoption of the digital asset continues to accelerate. In the latest development, UK-based web development firm The Smarter Web Company has announced the addition of 225 BTC to its corporate treasury.
The Smarter Web Company Buys 225 Bitcoin
In a statement released earlier today, the London-listed technology firm confirmed the purchase of 225 BTC at an average price of $118,076 per coin. The move reflects the growing interest in digital assets among companies outside the US.
With this latest acquisition, The Smarter Web Company’s total Bitcoin holdings have increased to 1,825 BTC. At current market prices, this equates to over $216 million, with the average purchase price standing at $109,088 per BTC.
Notably, The Smarter Web Company ranks first among all UK-based public companies in terms of Bitcoin holdings. It has a considerable lead over the second-ranked Phoenix Digital Assets, which holds a total of 247 BTC.
The following chart from bitcointreasuries.net illustrates the company’s laddered approach to accumulating BTC. The firm began purchasing Bitcoin in April 2025 and has steadily increased its holdings since then.
In the announcement, the company also reported a year-to-date (YTD) BTC yield of 43,787% on its treasury, alongside a 30-day BTC yield of 189%. It explained:
BTC Yield is a key performance indicator (KPI) that reflects the percentage change in the ratio of Total Bitcoin Holdings to Shares In Issue over a given period. The Company uses BTC Yield to assess the performance of its Bitcoin acquisition strategy, which is intended to be accretive to shareholders.
The company still holds one million GBP in net cash in treasury, ready to be deployed into purchasing more BTC. Notably, The Smarter Web Company’s latest BTC purchase is part of “The 10 Year Plan” where it aims to regularly acquire BTC as part of treasury strategy.
Importantly, The Smarter Web Company is neither authorized nor regulated by the UK Financial Conduct Authority (FCA). Despite acknowledging the “special risks” associated with digital assets, the board of directors has decided to continue investing in BTC.
UK Companies Following The Lead Of US Counterparts
While major US-based firms such as Strategy, MARA Holdings, and Tesla have made substantial Bitcoin allocations, similar moves have been rare outside the US. Japan’s Metaplanet is one of the few international firms making consistent BTC acquisitions.
That said, the tide may be turning. Just recently, UK-based Satsuma Technology announced a $135 million capital raise to accelerate Bitcoin accumulation. At press time, BTC trades at $115,608, down 3% in the past 24 hours.
Featured image from Unsplash.com, charts from bitcointreasuries.net and TradingView.com
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